Good design is simple. It works, feels right and truly connects with people.

Simplicity isn’t just an aesthetic choice for me – it’s how I understand the world. I’m always aiming to create design that’s thoughtful, useful and quietly beautiful.

My approach to design is closely tied to how I see the world. I grew up between different cultures, cities and landscapes across three continents. That variety shaped my perspective and made me realise that design influences how we live, communicate and experience the world around us.

With 20+ years of experience and a background in visual communication, I began my career in print and editorial design. Those early years taught me the importance of typography, rhythm, and visual balance — foundations that still guide me today.

Over time, I moved into the digital world, working on visual identities, interactive experiences and digital products that always aim to be clear, thoughtful and human.

I've been lucky to work with people I today still look up to. They shaped my work and taught me that design is about people. Good design meets real needs with beauty and function. Therefore sharing expertise and experience is essential. By sharing my knowledge and experience, I have the unique opportunity to make a positive impact. Mentoring allows me to support others on their journeys while learning from their perspectives in return. This exchange helps me grow and understand the world better.