Background
The colourful world of my childhood shaped me. The cities, cultures and nature of three continents have illustrated me the rich diversity of our environment, shown me the variety of things we see and made me realise the impact design can have. Each place left its mark on me. That’s why I became a designer.
With an educational background in visual communication design, I have built a solid foundation for my over 25-year journey as a designer. Over the years, I've continually refined my skills focusing on art direction and visual identity, creating digital products and interactive experiences for brands, as a freelancer and as an inhouse designer.
My journey as designer started in the world of print and magazine design. This time helped me shape my understanding of visual design and typography. Today I draw on my experience in all stages of my work, from forming strategies and crafting brands to creating products and designing micro-interactions.
I've been lucky to work with people I still look up to. They shaped my work and taught me that design is about people. Good design meets real needs with beauty and function. Therefore sharing expertise and experience is essential. By sharing my knowledge and experience, I have the unique opportunity to make a positive impact. Mentoring allows me to not only guide individuals on their personal and professional journeys, but also to learn from their insights and perspectives. This exchange helps me grow and understand the world better.
Skills
Art Direction
Brand Identity Design
Digital Product Design
Experience Design
Creative Direction
Design Consultancy
Experience
Inhouse designer
Joined IBM iX 2021
Associate Director Experience Design - IBM iX
Lead Visual Design - valtech
Lead Visual Design - people interactive
Design Director - WAGA
Senior Designer - Grey
Senior Designer - Interone
Designer - Argonauten G2
Designer - Enfantes Terribles
Clients
ABUS, Adidas, Aegean Air, Audi, BMW, Channoine, Deutsche Post, DHL, Doka, IBM iX, Lufthansa, Luxair, Marantz, NIO, Orchestre Symphonique Genevois, Rotwild Bikes, Sennheiser, S. Oliver, Symrise, Telekom, Xella, XING and others.
Freelance designer
carhartt WIP, Fork Unstable Media, Gallerie 11, GEO, GEOlino, Gruner + Jahr, Milk, Optik Kutscheidt, WAGA, World Mapping Project and others.
Recognition
UX Design Award
German Design Award
REBRAND 100 Award
Design Preis
2x The FWA – Site of the Day
iF communication design award
Deutscher Multimedia Award
OnlineStar
New York Festivals
EMMA
Publication
Web Design Index
Communications Arts
Design Journal - Best Portfolio Websites