Good design is simple. It works, feels right and truly connects with people.

Simplicity isn’t just a style I follow — it’s part of how I see the world. I’m always aiming to create design that’s thoughtful, useful and quietly beautiful.

My approach to design is closely tied to how I see the world. I grew up between different cultures, cities and landscapes across three continents. That diversity shaped my perspective and made me realize how much design can influence the way we live and relate to things around us.

With 20+ years of experience and a background in visual communication, I started out in print and editorial design – where I learned the value of typography and visual balance. Over time, I moved into the digital world, working on visual identities, interactive experiences and digital products that always aim to be clear, thoughtful, and human.

I've been lucky to work with people I still look up to. They shaped my work and taught me that design is about people. Good design meets real needs with beauty and function. Therefore sharing expertise and experience is essential. By sharing my knowledge and experience, I have the unique opportunity to make a positive impact. Mentoring allows me to not only guide individuals on their personal and professional journeys, but also to learn from their insights and perspectives. This exchange helps me grow and understand the world better.