With an educational background in visual communication design, I have built a solid foundation for my over 25-year journey as a designer. Over the years, I've continually refined my skills focusing on art direction and visual identity, creating digital products and interactive experiences for brands, as a freelancer and as an in-house designer.

My journey as designer started in the world of print and magazine design. This time helped me shape my understanding of visual design and typography. Today I draw on my experience in all stages of my work, from forming strategies and crafting brands to creating products and designing micro-interactions.

I've been lucky to work with people I still look up to. They shaped my work and taught me that design is about people. Good design meets real needs with beauty and function. Therefore sharing expertise and experience is essential. By sharing my knowledge and experience, I have the unique opportunity to make a positive impact. Mentoring allows me to not only guide individuals on their personal and professional journeys, but also to learn from their insights and perspectives. This exchange helps me grow and understand the world better.